Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

By:

McCarthy, E. Jerome
Perreault, William D

Material type: Text

TextPublication details: Homewood, IL : Irwin, c1990.Edition: 10th edDescription: xviii, 734 p. 1 computer disk (5 1/4 in.)ISBN:

0256068658
0256083983

Subject(s):

Marketing
Marketing
Export marketing

DDC classification:

658.8 MCC

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books: Lending	St. Francis Xavier's - Library Lending Book Shelves	Lending	658.8 MCC (Browse shelf(Opens below))	Available		21542

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

Includes bibliographical references (p. 678-701).

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