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Basic marketing : a managerial approach /

McCarthy, E. Jerome Perreault, William D.

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. - 10th ed. - Homewood, IL : Irwin, c1990. - xviii, 734 p. 1 computer disk (5 1/4 in.)

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

Includes bibliographical references (p. 678-701).

ISBN: 0256068658 0256083983

Subjects--Topical Terms:
Marketing
Marketing
Export marketing

Dewey Class. No.: 658.8 / MCC

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