| 000 | 00955cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 1981965 | ||
| 005 | 20240419130529.0 | ||
| 008 | 890824s1990 ilua b 001 0 eng | ||
| 020 | _a0256068658 | ||
| 020 | _a0256083983 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8 _bMCC |
| 100 | 1 | _aMcCarthy, E. Jerome | |
| 100 | _aPerreault, William D. | ||
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
| 250 | _a10th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1990. |
||
| 300 |
_axviii, 734 p. _e1 computer disk (5 1/4 in.) |
||
| 500 | _aSystem requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. | ||
| 504 | _aIncludes bibliographical references (p. 678-701). | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aExport marketing | |
| 942 | _cL | ||
| 999 |
_c10990 _d10990 |
||