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1.
The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Harper & Row, c1986
Availability: Items available for loan: St. Francis Xavier's - Library (1)Call number: 338.761 ROD.

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2.
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Herbert L. Ross by
Edition: 3d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Gregg Division, McGraw-Hill, c1980
Availability: Items available for loan: St. Francis Xavier's - Library (1)Call number: 658.8 MAS.

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3.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: St. Francis Xavier's - Library (1)Call number: 658.8 MCC.

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