Whetmore, Edward Jay. <br/><br/>
Mediamerica :  Form, Content, and Consequence of Mass Communication / 
Edward Jay Whetmore. 
 - Updated 3rd ed. 
 - Belmont :  Wadsworth Publishing Company,  1987. 
 - xxi, 374 p. 
<br/><br/><label>ISBN: </label>0534068049 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Popular culture
<br/><br/><label>Dewey Class. No.: </label>001.51  / WHE