Mason, Ralph E. Rath, Patricia Mink.  Ross, Herbert L.  <br/><br/>
Marketing practices and principles / 
Ralph E. Mason, Patricia Mink Rath, Herbert L. Ross 
 - 3d ed. 
 - New York :  Gregg Division, McGraw-Hill,  c1980. 
 - viii, 424 p.  
<br/><br/> Second ed. published in 1974 under title: Marketing and distribution.  Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070406936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAS