Rodgers, F. G. <br/><br/>
The IBM way :  insights into the world's most successful marketing organization / 
F.G. "Buck" Rodgers, with Robert L. Shook. 
 - 1st ed. 
 - New York :  Harper & Row,  c1986. 
 - xvii, 235 p.  
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0060155221  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computers<br/>Electronic office machines<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>338.761  / ROD