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The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook.

By: Contributor(s): Material type: TextTextPublication details: New York : Harper & Row, c1986.Edition: 1st edDescription: xvii, 235 pISBN:
  • 0060155221
Subject(s): DDC classification:
  • 338.761 ROD
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