Marketing practices and principles /
Mason, Ralph E. Rath, Patricia Mink. Ross, Herbert L.
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Herbert L. Ross - 3d ed. - New York : Gregg Division, McGraw-Hill, c1980. - viii, 424 p.
Second ed. published in 1974 under title: Marketing and distribution. Includes index.
Includes bibliographical references and index.
0070406936
Marketing.
658.8 / MAS
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Herbert L. Ross - 3d ed. - New York : Gregg Division, McGraw-Hill, c1980. - viii, 424 p.
Second ed. published in 1974 under title: Marketing and distribution. Includes index.
Includes bibliographical references and index.
0070406936
Marketing.
658.8 / MAS